Every brand hangs a little differently — paste the wall or paste the paper, 20-inch euro rolls or 36-inch grasscloth bolts, straight match or half-drop. These guides tell you what to expect from each, what it costs to install, and where to buy it. Bring us the paper, or let us source it.
Century-old archives, designer collaborations and showroom-only lines. Most are ordered through a designer or a trade account; we source them for you through the Design Session.
America's oldest continuously operating wallpaper house (est. 1886, now marking 140 years).
unpasted (installer's choice) · 27" x 27', about 60.74 sq ft (double roll)
Install notes, prices, where to buyNew York's grande dame of decorative fabric and wallpaper (est. 1889 by Frederic Schumacher): White House and Gilded Age commissions, classic American chintz and…
paste-the-paper (some paste-the-wall) · 27" x 27', about 60.75 sq ft (double roll / bolt)
Install notes, prices, where to buyBritish heritage wallpaper house founded in London in 1875 (first Islington factory 1883), built on woodblock printing and an archive of some 2,000 wooden blocks; first…
paste-the-wall · 20.5" x 33', about 56 sq ft (single euro roll)
Install notes, prices, where to buyDorset paint house founded in 1946 by John Farrow and Richard Ball that prints its wallpapers with its own water-based paint rather than ink, using traditional block…
paste-the-paper · 21" x 33', about 57 sq ft (single euro roll)
Install notes, prices, where to buyThe original William Morris company (founded 1861 as Morris, Marshall, Faulkner & Co., renamed Morris & Co. in 1875) and the definitive source of Arts & Crafts pattern…
paste-the-wall · 20.5" x 33', about 56 sq ft (single euro roll)
Install notes, prices, where to buyThe reference brand for to-the-trade natural and textured wallcoverings: grasscloth, hemp, sisal, arrowroot, raffia, silk, cork, wood veneer, metallic leaf, and Type II…
paste-the-paper · 36" x 24', about 72 sq ft (8-yard bolt sold by the yard)
Install notes, prices, where to buyOrder online, ship to your door, hand us the rolls. Non-woven paste-the-wall papers that install cleanly on a prepped Utah wall.
Australian-founded, now Dallas-based designer wallpaper house that digitally prints to order on PVC-free matte non-woven.
paste-the-wall · 24" x 33', about 65 sq ft (double roll)
Install notes, prices, where to buyCalifornia coastal lifestyle brand founded in 2003 by Serena Dugan and Lily Kanter; its hand-drawn, watercolor-style prints (Feather, Priano, Palmetto), breezy stripes…
unpasted (installer's choice) · 27" x 27', about 60.75 sq ft (double roll)
Install notes, prices, where to buyBackdrop started in 2018 as a direct-to-consumer paint brand from husband-and-wife founders Natalie and Caleb Ebel (curated low-VOC palette, redesigned cans, 12x12 in…
paste-the-wall (some peel-and-stick) · sold per yard in 5-yard (15 ft) or 10-yard (30 ft) rolls
Install notes, prices, where to buyBritish family wallpaper maker founded in Blackburn in 1946 by Harold Graham and Henry Brown, still printing in Lancashire and exporting to 70-plus countries.
paste-the-wall · 20.5" x 33', about 56 sq ft (double roll)
Install notes, prices, where to buyThe oldest and largest wallcovering manufacturer in the United States, printing in the same York, PA factory since 1895 on five different press types (from antique…
pre-pasted (water-activated) · 20.5" x 33', about 56 sq ft (double roll)
Install notes, prices, where to buyPrinted to your wall's exact size in numbered strips. The measuring is the whole job, so we do it before you order.
Swedish made-to-measure wall murals printed on demand in Boras (and Liverpool, UK) since 2012 by Irene and Christofer Gimmersta, a third-generation wallpaper family…
paste-the-wall · 19.75" wide strips (made to measure)
Install notes, prices, where to buyLiverpool-based made-to-measure digital mural and wallpaper brand that began as MuralsWallpaper and rebranded to Hovia (MD Richard Wilde: 'a fresh name... friendly…
paste-the-wall · 19.7" wide strips (made to measure)
Install notes, prices, where to buyGreat on smooth, cured walls; wrong on texture. We install the premium lines and tell you when a traditional paper is the better buy.
Twin sisters Jennifer Matthews and Julia Biancella Au launched Tempaper in Brick, NJ in 2008 as one of the first self-adhesive, removable wallpapers, and it remains the…
peel-and-stick (some unpasted) · 20.5" x 33', about 56 sq ft (double roll)
Install notes, prices, where to buyFounded in New York in 2013 by Whitefish Bay native Elizabeth Rees and relocated to Milwaukee in 2018, Chasing Paper built its name on a fabric-like, low-tack…
peel-and-stick (some paste-the-wall) · 24" x 8', about 16 sq ft (panels; other lengths available)
Install notes, prices, where to buyPrint-on-demand marketplace where hundreds of thousands of independent artists sell their patterns as fabric and wallpaper; every purchase pays the designer a royalty.
peel-and-stick (some pre-pasted) · 24" x 12', about 24 sq ft (panels; other lengths available)
Install notes, prices, where to buyRoll sizes and paste methods drive the roll count and the labor rate. Prices are our ballpark labor bands per square foot; the paper is separate.
| Brand | Tier | Paste method | Roll / strip | How to buy | Our labor |
|---|---|---|---|---|---|
| Thibaut | Premium | unpasted (installer's choice) | 27" x 27', about 60.74 sq ft (double roll) | To the trade | $7–$10 |
| Schumacher (F. Schumacher & Co.) | Luxury / designer | paste-the-paper (some paste-the-wall) | 27" x 27', about 60.75 sq ft (double roll / bolt) | To the trade | $7–$10 |
| Cole & Son | Premium | paste-the-wall | 20.5" x 33', about 56 sq ft (single euro roll) | Direct online and through retailers | $7–$10 |
| Farrow & Ball | Luxury / designer | paste-the-paper | 21" x 33', about 57 sq ft (single euro roll) | Direct online and through retailers | $7–$10 |
| Morris & Co. | Luxury / designer | paste-the-wall | 20.5" x 33', about 56 sq ft (single euro roll) | Direct online and through retailers | $7–$10 |
| Phillip Jeffries | Luxury / designer | paste-the-paper | 36" x 24', about 72 sq ft (8-yard bolt sold by the yard) | To the trade | $10–$15 |
| Milton & King | Premium | paste-the-wall | 24" x 33', about 65 sq ft (double roll) | Online and through retailers | $7–$10 |
| Serena & Lily | Premium | unpasted (installer's choice) | 27" x 27', about 60.75 sq ft (double roll) | Direct from the brand | $7–$10 |
| Backdrop | Premium | paste-the-wall (some peel-and-stick) | sold per yard in 5-yard (15 ft) or 10-yard (30 ft) rolls | Online and through retailers | $7–$10 |
| Graham & Brown | Mid-range | paste-the-wall | 20.5" x 33', about 56 sq ft (double roll) | Direct online and through retailers | $7–$10 |
| York Wallcoverings | Mid-range | pre-pasted (water-activated) | 20.5" x 33', about 56 sq ft (double roll) | Direct online and through retailers | $7–$10 |
| Rebel Walls | Mid-range | paste-the-wall | 19.75" wide strips (made to measure) | Direct online and through retailers | $11–$18 |
| Hovia | Mid-range | paste-the-wall | 19.7" wide strips (made to measure) | Direct from the brand | $11–$18 |
| Tempaper & Co. | Mid-range | peel-and-stick (some unpasted) | 20.5" x 33', about 56 sq ft (double roll) | Direct online and through retailers | $7–$10 |
| Chasing Paper | Mid-range | peel-and-stick (some paste-the-wall) | 24" x 8', about 16 sq ft (panels; other lengths available) | Direct online and through retailers | $7–$10 |
| Spoonflower | Mid-range | peel-and-stick (some pre-pasted) | 24" x 12', about 24 sq ft (panels; other lengths available) | Direct online and through retailers | $7–$10 |
Specs come from each brand's published instructions and product pages and change by pattern — we confirm against the label on your rolls. See the price sheet for rooms by wall condition.
We don't sell wallpaper and we don't take commissions. Links go to the brand or a retailer because that's where you order; if we ever receive a trade discount on paper we source for you, it's passed through or disclosed on the quote.
The wall matters more than the brand. A $60 non-woven on a skim-coated, primed wall will outlast a $400 designer paper hung over orange-peel texture. Every brand page starts with how the paper installs for that reason.
Trade-only isn't closed to you. Thibaut, Schumacher and Phillip Jeffries sell through designers and showrooms. Book a Design Session and we shortlist, sample and order through trade accounts — the fee is credited to your install.
Send us the brand and pattern link, three photos and your wall dimensions. You'll have a written price in one business day, or book a route-friendly measure online right now.
Send photos for a quoteBook a Design Session. We measure, shortlist five to ten papers from trade accounts that fit your room and budget, order the samples, and calculate the rolls — and the fee comes off your install.
Book a Design SessionThe roll math installers actually use: strips not square feet, how pattern repeat eats paper, straight vs. drop match, mural panels, and worked examples for a bedroom and a powder room.
Read the guideEverything we tell clients before they order grasscloth: the three types, why natural seams are part of the look, how dye lots work, where it belongs, and what the install costs.
Read the guidePeel-and-stick is the most searched wallpaper in America and the most returned; here is where it works, where it fails, and why traditional non-woven is still the pro's default.
Read the guidePick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.