An installer's guide to Spoonflower: how the papers hang, what it costs to have them put up on a northern Utah wall, the patterns people ask for most, and where to buy them.
Print-on-demand marketplace where hundreds of thousands of independent artists sell their patterns as fabric and wallpaper; every purchase pays the designer a royalty. Founded in Durham, NC in 2008 by Stephen Fraser and Gart Davis, bought by Shutterfly in 2021. The look is eclectic indie-designer prints (botanicals, kids, retro, custom scale/colorway) rather than a single house style, and any design can be printed on any of seven substrates.
How you buy it. Spoonflower sells direct from its own website and through retailers, so you can order the rolls yourself and hand them to us, or send us the pattern link and we will confirm the roll count before you buy.
What it costs to buy. From $29 per 2 ft x 3 ft roll (Pre-Pasted and Traditional); from $39 (Peel and Stick, PVC-Free Type II, Vinyl); from $59 (Metallic); from $79 (Grasscloth). Rolls run 3-12 ft (27 ft on pro substrates), so a 2 ft x 12 ft roll covers 24 sq ft.
Designer collaborations and licensed lines
| Roll or strip size | 24" x 12', about 24 sq ft (panels; other lengths available) |
|---|---|
| Backing | Varies: self-adhesive paper (Peel and Stick); paper (Pre-Pasted, Grasscloth); non-woven (Traditional, Metallic); woven textile scrim (Type II, Vinyl) |
| Paste method | Varies by substrate: peel-and-stick; pre-pasted (water-activated); paste-the-wall (Traditional, Metallic); paste-the-paper (PVC-Free Type II, Vinyl, Grasscloth) |
| Adhesive | Spoonflower's Type II install guide lists ROMAN ECO-888 or PRO-880 clear strippable, PRO-774 clay strippable, or ROMAN 234 heavy-duty clear. For the retired Non-Pasted Pebble it recommended a high-solid clay paste to limit moisture uptake. Grasscloth: paste required, no brand named (use a clear, non-staining premium adhesive). |
| Typical repeat | Set by each designer (varies widely); every roll is printed identically with roughly 0.5 in of extra width on the right edge for overlap; most designs are straight match, some half-drop (offset every other drop by half the vertical repeat) |
| Match types | straight, half-drop |
| Washability | Vinyl scrub-resistant; Type II cleanable commercial grade; paper and peel-and-stick types spongeable at best; grasscloth not washable |
Specs are drawn from the brand's published instructions and product pages and can change by pattern — we confirm against the label on your rolls before cutting anything.
On a smooth, cured wall. Usually a little under the standard rate; texture needs a skim coat first.
Two days including drying, then a wallcovering primer. Most Utah homes built after 1975 need it.
One accent wall or a powder room with prep.
Links go to the brand's or a retailer's page so you can see the pattern, order a sample and check the roll specs. We don't sell paper and we don't take commissions; these are simply the ones that come up most.
by indigo_pruitt
Tops Spoonflower's best-selling wallpaper sort; moody dark-green tapestry floral in the current maximalist trend
See it at spoonflower.comby sazdesignstudio
Neutral block-print style floral - the quiet, warm-minimal look most Utah homeowners ask for
See it at spoonflower.comby kittenlane
Farmhouse ticking stripe; a perennial best seller for mudrooms, laundry rooms and kids' rooms
See it at spoonflower.comby taranealart
Large-scale Art Nouveau bird mural-style print popular for powder rooms and dining rooms
See it at spoonflower.comby amy_maccready
Long-running best seller; simple blue-and-white pattern that reads as classic tile
See it at spoonflower.comdesigner shop · by Holli Zollinger
One of the platform's best-known independent designers (boho geometrics and botanicals), frequently recommended in Spoonflower artist roundups
See it at spoonflower.comDirect. spoonflower.com
Online retailers. Amazon (Spoonflower-branded listings) · Wayfair
Near you. No Spoonflower showroom or stocking dealer in northern Utah that we could verify. Order online, or let us source it through trade accounts during a Design Session.
For designers and installers. No trade or showroom program verified; designers and installers order at retail online like any customer. No Utah showroom or dealer - it is print-on-demand shipped from Shutterfly plants in South Carolina and Arizona.
Samples. Swatches are 24 in x 12 in, from $6, printed at the same scale and repeat as a full roll and available in every substrate.
Lead time and returns. Everything is printed to order in the USA; production and shipping times and the return policy could not be verified in this research (help center pages on returns were not fetchable) - treat wallpaper as custom-printed and confirm quantities before ordering.
Retail details change often; confirm on the seller's page before ordering. Our full where-to-buy directory covers 30 sellers.
Send us the brand and pattern link, three photos and your wall dimensions. You'll have a written price in one business day, or book a route-friendly measure online right now.
Send photos for a quoteBook a Design Session. We measure, shortlist five to ten papers from trade accounts that fit your room and budget, order the samples, and calculate the rolls — and the fee comes off your install.
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Read the guidePick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.