An installer's guide to Hovia: how the papers hang, what it costs to have them put up on a northern Utah wall, the patterns people ask for most, and where to buy them.
Liverpool-based made-to-measure digital mural and wallpaper brand that began as MuralsWallpaper and rebranded to Hovia (MD Richard Wilde: 'a fresh name... friendly, modern and inspiring'); carbon-neutral since 2021-22 and now part of the Swedish Gimmersta family. House style is contemporary and photographic: exposed brick and concrete, 3D geometric illusions, watercolor world maps, ombre and abstract shapes, plus painterly chinoiserie gardens; every order is printed to the customer's wall size.
How you buy it. Hovia sells direct from its own website and ships to Utah. Order the rolls to your door and hand them to us, or send us the pattern link and we will confirm the count before you buy.
What it costs to buy. UK site approx GBP 36-66 per m2 (roughly US$4.50-8 per sq ft equivalent) for made-to-measure murals; US per-sq-ft price is set on each product page by wall area and was not captured this session (sister brand Rebel Walls charges US$7.10-8.52 per sq ft for the same Mattic materials).
| Roll or strip size | 19.7" wide strips (made to measure) |
|---|---|
| Backing | non-woven |
| Paste method | paste-the-wall |
| Adhesive | Brand guides call for 'paste the wall adhesive' brushed or rolled onto the wall a few inches past the guideline (a premium clear non-woven adhesive); seal plasterboard and porous surfaces with primer or diluted paste first. Peel & Stick needs no paste but washable paints should be primed with a PVA-based primer. |
| Typical repeat | none (murals); repeat-pattern wallpapers on Mattic are sold by the roll |
| Match types | straight |
| Washability | washable |
Specs are drawn from the brand's published instructions and product pages and can change by pattern — we confirm against the label on your rolls before cutting anything.
Numbered strips, one shot at alignment. Measured by us before you order.
Two days including drying, then a wallcovering primer. Most Utah homes built after 1975 need it.
One accent wall or a powder room with prep.
Links go to the brand's or a retailer's page so you can see the pattern, order a sample and check the roll specs. We don't sell paper and we don't take commissions; these are simply the ones that come up most.
Brick / industrial murals
Photographic whitewashed brick that reads as a real loft wall, the type of industrial texture mural Hovia built its reputation on.
See it at hovia.com3D / geometric murals
Optical-depth geometric that shows off the brand's sharp digital print definition; a favourite for offices and media rooms.
See it at hovia.comChinoiserie murals (also Classic and Neutral colorways)
Painterly vintage chinoiserie garden scene, Hovia's answer to hand-painted silk panels at made-to-measure pricing.
See it at hovia.comKids / map murals
Illustrated world map scaled to the wall, a perennial nursery and playroom order.
See it at hovia.comChinoiserie murals (also Blue colorway)
Soft blossom-and-bird panorama popular for bedrooms and powder rooms.
See it at hovia.comAbstract murals
Mid-century-style botanical cutout shapes, typical of Hovia's contemporary design-led range.
See it at hovia.comDirect. hovia.com
Near you. No Hovia showroom or stocking dealer in northern Utah that we could verify. Order online, or let us source it through trade accounts during a Design Session.
For designers and installers. Hovia Trade (https://hovia.com/trade): for interior designers, architects, contractors, installers and showrooms; exclusive trade pricing, project quotations, free samples and a 30-design sample folder, Project Studio for bespoke recolors and logos; one account also covers Rebel Walls, Sandberg and Bien Fait. Discount percentage not published.
Samples. Samples of any design can be ordered from the product page and are dispatched within two working days; samples are non-refundable. Individual sample price not captured this session.
Lead time and returns. Printed on demand and shipped the next business day; US delivery quoted at 2-7 business days (site headline '3-5 working days') with free delivery and Hovia covering the 20% US import duty on European wallpaper. 60-day returns including custom-made murals with return shipping covered and refunds within 14 days; cancellations only before production starts.
Retail details change often; confirm on the seller's page before ordering. Our full where-to-buy directory covers 30 sellers.
Send us the brand and pattern link, three photos and your wall dimensions. You'll have a written price in one business day, or book a route-friendly measure online right now.
Send photos for a quoteBook a Design Session. We measure, shortlist five to ten papers from trade accounts that fit your room and budget, order the samples, and calculate the rolls — and the fee comes off your install.
Book a Design SessionThe roll math installers actually use: strips not square feet, how pattern repeat eats paper, straight vs. drop match, mural panels, and worked examples for a bedroom and a powder room.
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Read the guidePick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.