Thirty-one sellers, sorted by what they're best at, with starting prices, sample policies and one honest line from us about installing each. Buy from any of them and bring us the link — we'll tell you how many rolls before you order.
Your installer doesn't sell wallpaper. An installation estimate is labor and prep; the paper is yours to buy. That's normal, and it's why the roll count matters so much.
Order all of it at once, from one dye lot. Printed and woven papers vary run to run. A roll ordered later rarely matches. We calculate the count with 10–15% overage so you never have to.
Check the roll size, not just the price. A "roll" is 20.5 inches wide and 33 feet long at one brand, 27 by 27 at another, and a 2-by-8-foot panel at a third. Price per roll means nothing until you know the coverage.
Textured walls and peel-and-stick don't mix. If your walls have orange peel or knockdown, a traditional non-woven from the same brand will look better and last longer, and the wall needs a skim coat either way.
Every link goes to the seller's own site. Prices and sample policies were checked in September 2026 and change often — treat them as a starting point. We're not paid by any of them; we just install what you buy.
Seven base papers compared in one spec table (peel-and-stick, pre-pasted, traditional, PVC-free Type II, vinyl, grasscloth, metallic); $6 swatches; image-upload search and 15-minute shopping-consultant appointments.
Our take: Pre-pasted and traditional Spoonflower papers hang like any conventional paper and we install them regularly; grasscloth and Type II should be professionally hung, and print-on-demand color can vary between batches, so order every roll for a room at once.
Every pattern in four substrates with a clear price ladder (2x4 ft panel $45 up to 2x12 ft $125-$155), an on-page calculator that adds 15% overage, and an install video on each product page.
Our take: Traditional non-woven and matte vinyl lines are best professionally installed; Chasing Paper's own FAQ says it 'strongly encourages professional installation' for traditional wallpaper.
Printed to order in Dallas on PVC-free non-woven, with the most educational product pages in the category (panel math, mural maps), free US shipping, and a public trade directory that lists wallpaper installers.
Our take: Milton & King's FAQ recommends a professional installer for first-time grasscloth hangs and warns never to buy by square footage; we calculate rolls by pattern repeat and hang its paste-the-wall non-woven and murals.
Designer-collab patterns made in the USA, offered as traditional, pre-pasted or peel-and-stick, with calculators, video tutorials, a customer gallery and a trade program.
Our take: Hygge & West's traditional and pre-pasted lines are best professionally installed for tight seams on its large-scale patterns; we also hang its peel-and-stick.
Los Angeles designer collabs (Sarah Jessica Parker, Nathan Turner, Clare V.) with every design in a traditional roll and a removable panel, plus solid and patterned grasscloth and rush orders.
Our take: Wallshoppe's traditional pasted rolls and grasscloth should be professionally hung; at this price point a botched DIY roll is an expensive mistake.
Woman-owned, printed to order in six substrates priced per square foot (matte non-woven to PVC-free Type II), 7-business-day rush production, and commercial clients including Google, Netflix and Four Seasons.
Our take: Drop it MODERN states its wallpapers require professional installation; its 50-inch-wide Type II vinyls in particular need commercial-grade adhesive and a pro's hands.
Los Angeles manufacturer (30+ years) selling digital prints, natural wallcoverings (cork, grasscloth, mica, metal leaf), peel-and-stick and paintable papers direct, with a custom design studio and a separate B2B contract division.
Our take: Astek's natural materials (cork, mica, metal leaf, grasscloth) stain easily and need a professional installer; we hang these and its custom digital murals.
Schumacher-owned paint and wallpaper brand with filters by pattern scale (small, mid, large, mural panel), Climate Label certification, an 'Industry by Backdrop' trade program and a Domino Good Design Award for its Gambit pattern.
Our take: Backdrop's traditional non-woven is sold by the yard in 5- and 10-yard rolls, so we calculate yardage by repeat and hang it; peel-and-stick is offered only in select colorways.
Self-described peel-and-stick pioneer (est. 2008) with a Find Your Style quiz, photo-upload visualizer, designer collabs (Bobby Berk, Genevieve Gorder, Jeremiah Brent) and a trade program that explicitly welcomes installers.
Our take: We install premium peel-and-stick and rescue failed DIY jobs; Tempaper's own prep copy requires freshly painted walls to cure at least four weeks before application.
Made-to-order peel-and-stick panels with custom colors on most designs, material comparison pages and room-by-room material recommendations, and sample bundles (3 for $25, buy 2 get 2 free).
Our take: We install premium peel-and-stick and rescue failed DIY jobs; Livette's panel-based system needs accurate wall measurements up front, which we take for you.
Founder-designed florals manufactured by York; premium peel-and-stick non-woven rolls (27" x 20 ft, about 45 sq ft) at a flat $70, plus traditional versions through York.
Our take: We install premium peel-and-stick and rescue failed DIY jobs; Rifle's large florals look best when a pro matches the repeat across seams.
Made-to-measure murals printed on demand in Boras, Sweden (nearly 4,000 mural designs), custom image upload, free worldwide shipping, 30-day satisfaction guarantee and a 4.6/5 Trustpilot rating on ~3,960 reviews.
Our take: Made-to-measure murals arrive as numbered panels cut to your wall; we measure the wall before you order so the mural fits and hang the panels in sequence with correct overlap.
Upload a photo, enter your wall dimensions and get an instant price; muralswallpaper.com now redirects here; free 3-5 day delivery, a client design team for color matching, and a trade program that names installers and contractors.
Our take: Hovia's Mattic paper is DIY-friendly, but the brand positions its Commercial Grade paper for pros and experienced DIYers; we hang both and take exact wall measurements before you order a made-to-fit mural.
UK-made made-to-measure murals priced per square foot, a free emailed mockup service (send a wall photo and product code), a MeasureSafe coverage guarantee, and a 4.9/5 Feefo rating on more than 5,400 reviews.
Our take: Wallsauce's paste-the-wall and Type II materials are straightforward for a pro; we confirm your wall measurements before you order so the MeasureSafe guarantee covers you and the panels line up.
Transparent per-square-foot pricing on 20,000+ motifs plus custom photo murals; free shipping, ships in 1-3 days, and Photowall covers all US customs and tariffs.
Our take: Photowall murals are custom-cut to the dimensions you enter, so we measure first; the paste-the-wall non-woven panels hang cleanly when the wall is primed and smooth.
The oldest and largest US wallcovering producer (York, A-Street Prints, Chesapeake, Magnolia Home, Rifle Paper Co.), with an AR Room Previewer, calculator and the only manufacturer 'Find a Wallpaper Installer' page in the group.
Our take: York itself tells customers that specialty wallcoverings are 'best installed by trained professionals' and refers them off-site to find one; we hang the full York range from sure-strip to grasscloth and high-performance vinyl.
Multi-brand US manufacturer (A-Street Prints, NuWallpaper, WallPops, Advantage) with a visualizer, calculator, Matterport virtual showroom and designer collabs (Erin Gates, LoveShackFancy); $19.99 flat shipping, free over $500.
Our take: A-Street Prints non-woven hangs paste-the-wall and is a pro favorite for fast, clean rooms; NuWallpaper peel-and-stick is DIY-grade, and we rescue it when it lifts.
80-year UK brand selling wallpaper, murals and coordinating paint with a Roomvo visualizer, $2 A4 / $6 A3 samples with free sample shipping, bespoke murals shipped in 3 days and a NYC showroom.
Our take: Graham & Brown's paste-the-wall non-woven is forgiving, but its bespoke murals are cut to your measurements, so let us measure first and hang the panels.
Wallpaper hand-printed with Farrow & Ball's own paint so it matches its color card exactly; B Corp; first three samples free; paid color consultancy and product advice sheets.
Our take: Farrow & Ball paper is printed with real paint and marks if pasted or handled carelessly; at $270-$440 a roll it should be professionally hung, and we coordinate the trim and ceiling paint to match.
'Home of Colour and Pattern since 1875' with a royal warrant; US store shows USD prices, $6 samples, and complimentary shipping with duties and taxes paid; Fornasetti, Vivienne Westwood and Stella McCartney collabs.
Our take: Cole & Son's large-scale repeats (Woods, Hummingbirds, Fornasetti panels) demand precise pattern matching across seams; this is a professional-install paper.
American heritage house since 1886 sold through interior designers, trade showrooms and authorized retailers, with Find a Showroom and Find a Designer tools and an inventory guarantee (95% of products always stocked).
Our take: Thibaut is not sold direct to consumers and samples are trade-only; we can source it through a designer or trade account and install it, including its grasscloths and scenic murals.
Est. 1889, publishes Frederic magazine, acquired Backdrop in 2021; primarily to-the-trade with complimentary designer samples, and sold to consumers through Backdrop and authorized online retailers.
Our take: Schumacher's hand-printed papers, grasscloths and textile wallcoverings are professional-install only; we can receive, inspect and hang trade orders placed through your designer.
'The world's leader in natural, textured and specialty wallcoverings,' sold exclusively to the trade, with hundreds of product-specific hanging-instruction PDFs, a yardage calculator and 'a million yards ready to ship.'
Our take: Phillip Jeffries publishes a separate hanging instruction sheet for nearly every material (abaca, hemp, raffia, silk, metallics, lacquered); these are strictly professional-install products and we follow the sheet for each one.
Coastal lifestyle retailer with its own grasscloth, patterned and peel-and-stick wallpaper lines, wallpaper swatches, a 'Wallpaper Guide' and a designer trade program; HGTV's July 2026 pick was priced at $128/roll.
Our take: Serena & Lily's grasscloth and traditional papers should be professionally installed; we hang them and can rescue its peel-and-stick when a DIY job lifts.
About 450 wallpaper products from $60 (peel-and-stick) up to four-figure murals, sortable by rating, with an in-house 'Wallpaper Guide' aimed at DIYers.
Our take: Anthropologie mixes DIY peel-and-stick with traditional and mural panels from third-party makers; bring us the product page and we will tell you whether it is a DIY paper or one we should hang.
UK multi-brand retailer with around 15,000 papers (Cole & Son, Farrow & Ball, Rebel Walls, Sanderson and more); first two samples free, then $1.25 each with no shipping charge; US delivery 3-10 working days, free over $150.
Our take: Wallpaperdirect ships UK and European papers in metric rolls (typically 10 m x 53 cm), so roll math differs from US double rolls; we calculate quantities by repeat and hang paste-the-wall or paste-the-paper as the maker specifies.
US multi-brand retailer with about 8,250 wallpaper items (York, Phillip Jeffries, NLXL, Tempaper, Anaglypta), paid samples on most lines and a To the Trade program.
Our take: Burke Decor resells everything from DIY peel-and-stick to Phillip Jeffries and Type II vinyl; check the maker and material before buying, and we install the specialty lines.
Thousands of independent-shop wallpaper listings, mostly peel-and-stick and print-on-demand murals, with Star Seller badges; quality, material and roll size vary by shop.
Our take: Etsy papers vary widely in adhesive and substrate quality; send us the listing before you buy and we will tell you whether it is worth installing and how many panels to order.
1,000+ peel-and-stick SKUs across 58+ brands (York, RoomMates, NuWallpaper, Tempaper) with filters for coverage, finish and washability, unit price per square foot, review counts and a 1,000+ item samples category from about $4.
Our take: Big-box peel-and-stick is the paper we most often rescue after a DIY attempt; we also hang the pre-pasted and non-woven rolls Home Depot carries from York and Brewster.
About 1,700 peel-and-stick wallpaper results from 60+ brands including NuWallpaper, York, A-Street Prints, Scott Living, allen + roth, RoomMates, WallPops, Tempaper and Graham & Brown, with in-store pickup.
Our take: Lowe's stocks the same DIY-grade peel-and-stick brands as Home Depot; we install it correctly the first time or re-hang it after a failed attempt.
Marketplace-scale wallpaper selection (York, Brewster, Graham & Brown, Hygge & West, Rifle Paper Co. and hundreds of small brands) with paid samples on many listings; HGTV's July 2026 budget pick was $33.
Our take: Wayfair listings often omit the substrate and roll size you need for quantity math; send us the link and we will confirm material, calculate rolls by repeat and install it.
Some of the best papers are sold only through trade accounts and designer showrooms. Book a Design Session and we shortlist from these lines, order the samples, and calculate the rolls — at trade pricing where the program allows it.
Largest US manufacturer; York, A-Street Prints, Chesapeake, Magnolia Home, Rifle Paper Co.
A-Street Prints non-woven, NuWallpaper, WallPops, Advantage commercial
Heritage American prints, grasscloth and scenic murals; 95% in-stock guarantee
Natural and textured wallcoverings (grasscloth, abaca, hemp, silk, metallics)
Via designer / showroomBritish heritage pattern since 1875; large-scale scenics and designer collabs
William Morris archive prints and English country florals (Sanderson Design Group)
Contemporary color and pattern (Sanderson Design Group)
Multi-brand designer wallcovering and contract lines; resale number plus references required
Via designer / showroomPrint-on-demand non-woven, murals and Type II vinyl; public trade directory lists installers
Installer trade programPremium peel-and-stick and grasscloth; 20 free samples a month, no minimums
Installer trade programPaste-the-wall non-woven, murals and coordinating paint
Print-on-demand in seven substrates incl. PVC-free Type II; free swatches, 48-72 hr approval
Colorful traditional and peel-and-stick prints; custom colors and scale for trade
Made-to-measure murals and commercial-grade prints; one trade account spans Hovia, Rebel Walls, Sandberg and Bien Fait
Installer trade programThe roll math installers actually use: strips not square feet, how pattern repeat eats paper, straight vs. drop match, mural panels, and worked examples for a bedroom and a powder room.
Read the guidePeel-and-stick is the most searched wallpaper in America and the most returned; here is where it works, where it fails, and why traditional non-woven is still the pro's default.
Read the guideEverything we tell clients before they order grasscloth: the three types, why natural seams are part of the look, how dye lots work, where it belongs, and what the install costs.
Read the guidePick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.