An installer's guide to Chasing Paper: how the papers hang, what it costs to have them put up on a northern Utah wall, the patterns people ask for most, and where to buy them.
Founded in New York in 2013 by Whitefish Bay native Elizabeth Rees and relocated to Milwaukee in 2018, Chasing Paper built its name on a fabric-like, low-tack peel-and-stick panel printed at her family's commercial print shop. Clean, playful modern patterns - stripes, block prints, tidy botanicals - plus a deep roster of designer and brand collaborations, all printed to order in the USA.
How you buy it. Chasing Paper sells direct from its own website and through retailers, so you can order the rolls yourself and hand them to us, or send us the pattern link and we will confirm the roll count before you buy.
What it costs to buy. $36-$45 per 2 ft x 4 ft peel-and-stick panel; $72-$90 per 2 x 8 ft; $100-$125 per 2 x 12 ft. Traditional (paste-the-wall) $80-$95 per 2 x 8 and $116-$140 per 2 x 12; Faux Grasscloth and Matte Performance Vinyl $92-$115 per 2 x 8 and $124-$155 per 2 x 12.
Designer collaborations and licensed lines
| Roll or strip size | 24" x 8', about 16 sq ft (panels; other lengths available) |
|---|---|
| Backing | none (self-adhesive fabric) for peel-and-stick; non-woven for Traditional; vinyl for Faux Grasscloth and Matte Vinyl |
| Paste method | peel-and-stick (most); paste-the-wall for Traditional, Faux Grasscloth and Matte Vinyl |
| Adhesive | Brand does not name an adhesive; its Traditional guide says to prime with a suitable product, roll paste onto the wall and use ample paste so panels slide into alignment. For the Type II performance vinyls an installer would normally use a heavy-duty clear or clay wallcovering adhesive. |
| Typical repeat | Design-specific vertical repeat, e.g. 7.8 in (Two Step), 12 in (Wilder Stripe), 24 in (Framed Flowers); every panel of a design is printed identically, so panels hang in any order and butt seam-to-seam with no overlap |
| Match types | straight |
| Washability | Faux Grasscloth and Matte Vinyl spongeable with mild cleaners; peel-and-stick wipe with a damp cloth only, no chemical cleaners (ink can smudge) |
Specs are drawn from the brand's published instructions and product pages and can change by pattern — we confirm against the label on your rolls before cutting anything.
On a smooth, cured wall. Usually a little under the standard rate; texture needs a skim coat first.
Two days including drying, then a wallcovering primer. Most Utah homes built after 1975 need it.
One accent wall or a powder room with prep.
Links go to the brand's or a retailer's page so you can see the pattern, order a sample and check the roll specs. We don't sell paper and we don't take commissions; these are simply the ones that come up most.
Heritage Collection
Listed among the site's best-sellers; a 24 in repeat botanical grid in seven colorways (Mulberry, Lagoon, Denim, Forest, Fennel, Ochre, Alabaster)
See it at chasingpaper.comHeritage Collection
Top-listed best-seller with 11 colorways and a 12 in repeat; a hand-drawn stripe that forgives imperfect walls
See it at chasingpaper.comNew Hat x Chasing Paper · by New Hat Projects
Signature collab geometric (7.8 in repeat) in Grey and Peach; priced from $36 per 2 x 4 panel
See it at chasingpaper.comFeatured on the main wallpaper collection page alongside Vine, Flora, Trellis and Espalier
See it at chasingpaper.comFeatured trailing-botanical pattern on the main wallpaper collection page
See it at chasingpaper.comThe nursery-friendly dot pattern Crate & Kids carries at $125 per 2 x 12 ft panel - proof of the brand's retail reach
See it at crateandbarrel.comDirect. chasingpaper.com
Online retailers. Crate & Kids (Crate & Barrel) · Wayfair
Near you. No Chasing Paper showroom or stocking dealer in northern Utah that we could verify. Order online, or let us source it through trade accounts during a Design Session.
For designers and installers. Trade program for the design community: apply at https://chasingpaper.com/pages/trade-partners for 15 percent off all products, early previews and a team contact; custom colors, prints or sizes via trade@chasingpaper.com. No showrooms; no Utah dealer - it ships from Milwaukee.
Samples. Samples are $6 each, about 8 x 9.6 in, available in every material and colorway; the sample-pack builder takes $1 off each when you pick five or more. Samples are final sale.
Lead time and returns. Printed to order: about 7-10 business days production plus 4-7 business days standard shipping (expedited available); all sales final except manufacturing defects, shipping damage must be reported within 48 hours, cancellations only within 6 hours of ordering.
Retail details change often; confirm on the seller's page before ordering. Our full where-to-buy directory covers 30 sellers.
Send us the brand and pattern link, three photos and your wall dimensions. You'll have a written price in one business day, or book a route-friendly measure online right now.
Send photos for a quoteBook a Design Session. We measure, shortlist five to ten papers from trade accounts that fit your room and budget, order the samples, and calculate the rolls — and the fee comes off your install.
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Read the guidePick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.