An installer's guide to Graham & Brown: how the papers hang, what it costs to have them put up on a northern Utah wall, the patterns people ask for most, and where to buy them.
British family wallpaper maker founded in Blackburn in 1946 by Harold Graham and Henry Brown, still printing in Lancashire and exporting to 70-plus countries. Famous for pioneering and popularising paste-the-wall non-woven wallpaper (its Superfresco Easy range), Superfresco paintable textures, an annual Wallpaper of the Year, and a house style of confident, trend-led British prints - large florals, damasks, geometrics and metallic textures - at accessible prices.
How you buy it. Graham & Brown sells direct from its own website and through retailers, so you can order the rolls yourself and hand them to us, or send us the pattern link and we will confirm the roll count before you buy.
What it costs to buy. $50-$65 per double roll for Superfresco Easy basics (e.g. Innocence); $150-$220 per double roll for heritage and designer prints (56 sq ft roll, 20.5 in x 33 ft); bespoke made-to-measure murals from about $9 per sq ft.
Designer collaborations and licensed lines
| Roll or strip size | 20.5" x 33', about 56 sq ft (double roll) |
|---|---|
| Backing | non-woven |
| Paste method | paste-the-wall |
| Adhesive | G&B says any high-quality wallpaper paste of the correct (paste-the-wall / non-woven) type works; it sells Superfresco Easy paste ($9 powder, about 8 rolls) and a $20 paste kit, and recommends Solvite All-Purpose adhesive for its bespoke murals. Heavy-grade papers may need a stronger adhesive. |
| Typical repeat | varies by design; free, straight and offset (drop) matches all common - check the roll label, which G&B says carries the critical install specs |
| Match types | straight, half-drop, random |
| Washability | washable |
Specs are drawn from the brand's published instructions and product pages and can change by pattern — we confirm against the label on your rolls before cutting anything.
Non-woven and paper-backed prints on smooth, primed walls. Paper not included.
Two days including drying, then a wallcovering primer. Most Utah homes built after 1975 need it.
One accent wall or a powder room with prep.
Links go to the brand's or a retailer's page so you can see the pattern, order a sample and check the roll specs. We don't sell paper and we don't take commissions; these are simply the ones that come up most.
Superfresco Easy
G&B's perennial US bestseller - a mica-highlighted twig sprig on a calico texture that hides minor wall flaws; $65 direct, about $50 at Home Depot with 230-plus reviews.
See it at grahambrown.comBodenham (heritage English-forest print, 7 colourways)
The illustrated old-English-forest scene named for G&B's Bodenham printing factory; a signature large-scale botanical at $200 per double roll.
See it at grahambrown.comGothic Damask
A modern take on the damask that has been a G&B staple since the 1940s; one of the top-listed designs on the US site at $220.
See it at grahambrown.comBorneo (tropical leaf print)
Dark, large-scale tropical foliage that shows the brand's trend-led side; consistently featured at the top of the US catalogue ($190).
See it at grahambrown.comEightieth Collection - 8 iconic designs for 8 decades
A 2026 reissue of the very first wallpaper G&B printed in 1946, in three new Art Deco colourways; the headline of the 80th-anniversary range (UK listing - US availability not confirmed).
See it at grahambrown.comSuperfresco Paintable
The best-known paintable wallpaper in US big-box stores (778 ratings at Home Depot, about $40) - a cheap way to fake beadboard wainscot over flat drywall.
See it at homedepot.comDirect. grahambrown.com
Online retailers. The Home Depot · Lowe's · Wayfair · Wallpaperdirect (US) · Amazon
Near you.
For designers and installers. Free US trade account for interior designers, architects and specifiers at grahambrown.com/us/pg/trade/: exclusive trade pricing, free samples of wallpaper, fabric and paint, a dedicated point of contact, no minimums stated. Installers without design credentials buy retail or through a designer's account.
Samples. Paid, cut-to-order samples with free shipping: A4 (about 8 x 12 in) $2.00 and A3 (about 12 x 16.5 in) $6.00 for every current wallpaper; mural sample packs print your artwork on each finish (8.27 x 11.69 in sheets). Samples ship via UPS Mail Innovations (2-3 days processing, 7-10 days transit) and are non-returnable.
Lead time and returns. In-stock rolls ship from the US within about 48 hours by FedEx Ground (5-10 business days; free on orders over $50, $9.99 under; 2-day $39.99 and overnight $59.99 when available); bespoke murals take up to 8 business days to print and ship; unopened rolls may be returned within 30 days of receipt at the customer's expense with a Returns Authorization number (ship to G&B Returns c/o Ceva, Jonestown, PA) - samples, paint, murals and window treatments are non-returnable and no claims are accepted after cutting or hanging.
Retail details change often; confirm on the seller's page before ordering. Our full where-to-buy directory covers 30 sellers.
Send us the brand and pattern link, three photos and your wall dimensions. You'll have a written price in one business day, or book a route-friendly measure online right now.
Send photos for a quoteBook a Design Session. We measure, shortlist five to ten papers from trade accounts that fit your room and budget, order the samples, and calculate the rolls — and the fee comes off your install.
Book a Design SessionThe roll math installers actually use: strips not square feet, how pattern repeat eats paper, straight vs. drop match, mural panels, and worked examples for a bedroom and a powder room.
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Read the guidePick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.