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Farrow & Ball wallpaper installation in Utah

An installer's guide to Farrow & Ball: how the papers hang, what it costs to have them put up on a northern Utah wall, the patterns people ask for most, and where to buy them.

About the brand

What Farrow & Ball is known for

Dorset paint house founded in 1946 by John Farrow and Richard Ball that prints its wallpapers with its own water-based paint rather than ink, using traditional block, trough, flatbed and roller methods, so every roll has a tactile, slightly raised, brushed finish. Known for quiet English pattern - Bamboo, Lotus, Tessella, Yukutori, Bumble Bee - coloured in the same palette as its paints.

How you buy it. Farrow & Ball sells direct from its own website and through retailers, so you can order the rolls yourself and hand them to us, or send us the pattern link and we will confirm the roll count before you buy.

What it costs to buy. $270-$440 per 10 m roll on the US site; most standard patterns are $350 per roll (e.g. Bamboo, Amime, Bumble Bee at $350, metallic colourways $440).

Designer collaborations and licensed lines

The Purnon PapersOtherwise designed in-house; no named-designer wallpaper lines were verified
Farrow & Ball at a glance
  • Founded1946, Wimborne
  • Price tierLuxury / designer
  • How to buyDirect online and through retailers
  • Roll21" x 33', about 57 sq ft (single euro roll)
  • Pastepaste-the-paper
  • Our labor band$7–$10 per sq ft (standard papers)
Installer's notes

How Farrow & Ball papers install

  • Strictly paste-the-paper: paste the 140 gsm paper generously from the centre out, book paste-to-paste and let it soak 10 minutes until pliable before hanging.
  • Cross-line first: F&B calls for horizontal lining with medium-to-heavyweight 1200-1400 grade lining paper dried at least 12 hours, and sizing of porous surfaces with F&B paste (dry 1 hour).
  • Use Farrow & Ball Wallpaper Paste or another non-acidic paste at pH 7-12 - acidic pastes attack the paint-printed surface.
  • Rolls are numbered; hang them consecutively, butt every seam (no overlaps), and leave 2-3 in top and bottom for trimming. Order every roll for the job in one go because of batch variation.
  • Keep paste off the face of the paper and sponge any excess off while it is still wet with a soft damp cloth; the wipeable glaze tolerates gentle sponging only.
  • Hang and dry between 10-25 C (50-77 F) with the furnace off overnight; F&B says its papers are not suitable for high-humidity rooms and kitchens/baths need real ventilation.
Roll or strip size21" x 33', about 57 sq ft (single euro roll)
Backingpaper
Paste methodpaste-the-paper
AdhesiveFarrow & Ball Wallpaper Paste, formulated for its 140 gsm paper and non-acidic; if substituting, paste must be pH 7-12 because acidic pastes damage the paint-printed surface.
Typical repeatMostly straight match with moderate repeats: Bamboo 40.1 cm (15.75 in), Tessella 29.7 cm (11.7 in), Lotus 51.8 cm (20.4 in), Yukutori 61 cm (24 in), Parquet 50.5/88 cm; plain Dragged Papers have no repeat.
Match typesstraight, half-drop, random
Washabilityspongeable
From the brand's hanging instructions: Rolls are 53 cm/21 in x 10 m/11 yd, and every roll is numbered - hang consecutively and order all rolls at once because pattern and colour can vary slightly between batches. Brand wants walls horizontally cross-lined with 1200-1400 grade lining paper dried a minimum of 12 hours; absorbent surfaces such as new plaster should be sized with F&B paste and dried at least 1 hour.

Specs are drawn from the brand's published instructions and product pages and can change by pattern — we confirm against the label on your rolls before cutting anything.

Ballpark pricing

What it costs to install Farrow & Ball

Labor — standard papers

$7–$10 per sq ft

Non-woven and paper-backed prints on smooth, primed walls. Paper not included.

Skim coat, if textured

$2–$4.5 per sq ft

Two days including drying, then a wallcovering primer. Most Utah homes built after 1975 need it.

Project minimum

$1,000 per job

One accent wall or a powder room with prep.

Ballpark ranges for planning — the full price sheet shows rooms by wall condition, and the roll calculator turns your wall size and this brand's roll size into a count. The paper itself is separate; you buy it, or we order it through trade accounts during a Design Session.
Popular patterns

Farrow & Ball patterns people ask us to hang

Links go to the brand's or a retailer's page so you can see the pattern, order a sample and check the roll specs. We don't sell paper and we don't take commissions; these are simply the ones that come up most.

Where to buy

Where to buy Farrow & Ball in Utah (and online)

Direct. farrow-ball.com

Online retailers. Wallpaperdirect (US) · Selected Wallpapers (US) · Marketplace Paints (online F&B wallpaper stockist)

Near you.

For designers and installers. No trade-only channel: designers and installers order through the US website, an F&B showroom (nearest company showrooms to Utah are Los Angeles/West Hollywood and Berkeley, CA - no Utah, Colorado, Idaho, Nevada or Arizona showroom listed) or a stockist. Wallpaper measuring help via sales@farrow-ball.com.

Samples. Up to three free wallpaper samples per order on the US site, made from genuine F&B wallpaper and delivered within a few days; also free in showrooms. No samples of the made-to-order Archive collection.

Lead time and returns. US wallpaper orders ship free by UPS in about 10 working days; Archive papers are made to order (minimum ten rolls) in about 14 working days. The US delivery-and-returns page says wallpaper cannot be accepted for refund, while the US wallpaper page says unopened rolls may be returned within 28 days with proof of purchase - confirm at order time; Archive papers are never returnable.

Retail details change often; confirm on the seller's page before ordering. Our full where-to-buy directory covers 30 sellers.

FAQ

Farrow & Ball questions

Why does my installer insist on lining paper and Farrow & Ball's own paste?
<p>Farrow & Ball is a heavy 140 gsm paper printed with real paint, not a modern non-woven, so the brand specifies horizontal cross-lining with 1200-1400 grade lining paper dried for 12 hours and its own non-acidic paste (any substitute must be pH 7-12). Skipping those steps risks seams opening, bubbling and paste staining the painted surface.</p>
Will Farrow & Ball wallpaper hold up in Utah's dry climate and forced-air heat, and can it go in a bathroom?
<p>Dry mountain air is fine as long as the paper is hung between 50-77 F and allowed to dry slowly - F&B asks that central heating be turned off overnight after hanging so seams do not shrink open. Each roll has a wipeable glaze for gentle sponging, but the brand says the papers are not suitable for high-humidity areas, so we recommend powder rooms over full baths and good ventilation in kitchens.</p>
How far ahead should I order, and what if I end up with extra rolls?
<p>Standard patterns ship free by UPS in about 10 working days and made-to-order Archive papers in about 14 (minimum ten rolls), so plan two to three weeks before your install date. Order every roll in one batch because colour and pattern can vary slightly between print runs, and note that Farrow & Ball's US returns page currently lists wallpaper as non-refundable, so we measure carefully and confirm the return terms with them before you place the order.</p>
I already bought Farrow & Ball wallpaper. Will you install it?
<p>Yes. Send us the pattern link, a few photos of the wall and its dimensions and you'll have a written price in one business day; keep the rolls sealed until we've checked the batch numbers. If you haven't ordered yet, send the link first — we'll confirm the roll count against the pattern's repeat so you don't come up short.</p>
Path one

I already have my wallpaper.

Send us the brand and pattern link, three photos and your wall dimensions. You'll have a written price in one business day, or book a route-friendly measure online right now.

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Path two

Help me choose.

Book a Design Session. We measure, shortlist five to ten papers from trade accounts that fit your room and budget, order the samples, and calculate the rolls — and the fee comes off your install.

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Ready when you are

Walls worth staring at start with a five-minute booking.

Pick a route-friendly time online, send us three photos and your wall dimensions for a written price in one business day, or call and talk to a person who hangs wallpaper for a living.